Skype made the Microsoft’s messaging strategy coherent

According to an analysis done in 2015, after so many years, Microsoft strategy worked out, abut there is one product where its hard work is starting to appear coherent – at least in this whole competitive environment of the modern tech market. After a year in beta and few other false initiates, Skype for Windows 10 evolved from beta recently. The version of this app – which works on Windows 10, Xbox, the HoloLens nerd goggles and now for SMS messages on mobiles.

Being a little old, Microsoft did in two ways – only one of which offers a return passage for replies. However, it finally joins the product officially called as Lync – Skype for business – the one biggest product in two years. Lync was an unanticipated success for Microsoft but fell prey to the strategy battle at Microsoft which snatched the product’s fame right away. At one level Skype had faced three shifts in its strategy in just nine months.

If Microsoft looks coherent, it is because of its business opponents has got chaotic. Google, which is obsessed with Facebook, has flung the new messaging customers in the market – some of which can use Voice, while others don’t – leaving its rivals behind. Once when the Google has Voice, Talk, and Buzz. People liked Talk, which worked decently with XMPP, such that it has to be deprecated. After this, it released Hangouts, the objective of which was to attract people into Google+ network. Users liked it, but this too could not resist its existence.

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After this Google Spaces, app which can be used for chatting, Google Allo, a chatting app where you can talk to a robot, and Google Duo, the simplest video calling app, like Skype.

In 2016, Google purchased Jibe, which is linked with the telco-authenticated OTT messaging, with the purpose of transforming the Android messaging app into RCS platform. This action was totally unexpected, and now Hangout is divided into two parts: Chat and Meet. Yes, Google has confused us so much. But this how Google messaging strategy was.

How Microsoft has handled Skype to hold it for such a long time is because of two reasons: neglecting what Google and Facebook are heading to, wise! And by rejecting the chance to use Skype’s customer base to get on to Slack. Instead, Microsoft’s product the slack’s rival “Teams” is another big product.

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